In the face of redefined headlights, HELLA lays it out this way

With the deep penetration of the New Four in the automotive field, the attributes of automotive lighting products are also being redefined. At present, car lights are developing towards intelligence, customisation as well as personalisation, becoming a major highlight in the change of automotive technology. In this process, how to better provide diversified technologies and products for OEMs and consumers in the new era has become an important issue for relevant parts suppliers.

As an important part of the FORVIA Group, the world's seventh-largest automotive technology supplier, and a technology expert in the field of electronics and lighting, HELLA brought a number of advanced automotive lighting technologies to Auto Shanghai, including a full range of products for headlamps, taillamps, body lighting and interior lighting. In headlights, HELLA displayed a number of headlight solutions customised for the Chinese market, with one of the highlights being its latest-generation chip-based headlight module, SSL|HD, which is understood to have up to 25,000 pixels, each of which can be controlled independently and intelligently, and which has already been fitted to and marketed by an international luxury automotive brand.

In the taillight field, HELLA brought its innovative digital flat light source technology, which is an updated and iterative version of the cutting-edge FlatLight technology with obvious advantages. For example, tail lights with this technology save around 80 per cent of energy consumption; secondly, when fitted with smart glass, the technology enables light to be zoned and each zone can be lit individually and intelligently controlled, creating the possibility of interaction between the car and pedestrians as well as other road traffic participants; and thirdly, the compact design of the technology, coupled with the smart FlatLight panel measuring just 8 mm, allows for the maximisation and unlocking of customer space and styling intentions. Thirdly, the compact design of the technology, coupled with the fact that the intelligent flat light panel is only 8mm, can maximise the customer's spatial and styling intentions to fully stimulate and release them, meet the customer's needs in terms of customisation and personalisation, and help to enhance the brand value.

Qin Kai, head of the Lighting Division of HELLA Nanjing R&D Centre and Director of Tail Light Product Centre of HELLA Asia Pacific Lighting Division, pointed out that tail light product design was first concerned with the implementation of some regulatory functions, but now more emphasis is placed on the sense of styling to provide customers with a very distinctive design language, highlighting its branding and familial characteristics. Digital planar light technology not only provides powerful functionality, but also offers the advantages of high energy efficiency, miniaturisation, light weight and styling flexibility.

In the field of body lighting, HELLA brings digital solid panel technology. The unique features of this technology are the new foil manufacturing process and the new dynamic polyurethane surface treatment. This technology is also making its Chinese debut at Auto Shanghai 2023.
The digital solid panel is described as an integrated front-end module containing a dynamic RGB light source, a luminous radome, but also electronic components and a number of sensors." This product solution makes good use of the area of the radiator grille that used to be the front of conventional fuel models, allowing electric vehicles to express new optical possibilities in this area. At the same time, this technology integrates a number of LED arrays that can be individually illuminated, making it easy to achieve a number of differentiated and personalised lighting scenarios, as well as to incorporate the customer's branding and other requirements, providing a highly recognisable and branded added value."